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About AutoFixia

Automotive Software Built Around How Dealerships Actually Operate

AutoFixia builds software for the automotive retail and distribution business: dealership operations, workshop and aftersales, and finance. The dealer management system described across this site is the operational core of that platform.

Why the product looks the way it does

Most dealer management systems were designed in markets where the dealer receives vehicles from a national distributor. The system starts when the vehicle arrives, because in that market it genuinely does.

Across the UAE, the wider GCC and much of Africa, that assumption breaks. The dealer is frequently the importer and the distributor. It places the factory order, watches the vessel, clears customs, holds the vehicles in a yard, moves them to its own branches and only then sells them. Roughly half the operational risk in the business sits before the point where conventional dealer software begins.

AutoFixia was built from that starting point. It is why the vehicle record begins at the specification rather than at receiving, why logistics milestones and customs charges attach to individual VINs, why inspection happens at seven points rather than one, and why delivery readiness is a calculated state rather than a coordinator's judgement.

Operational, not administrative

The system is designed to be used during the work rather than updated after it. If recording a movement takes longer than making it, the data will be wrong.

Configurable, not custom

Statuses, stages, templates, limits and approval routes are configuration. That is what lets two dealer groups run differently on the same product without a code fork each.

Connected, not monolithic

The DMS does not attempt to be the workshop system or the accounting system. AutoFixia has those, and the DMS connects to them.

Product methodology

Four principles that shape what gets built and what does not.

01

The record follows the vehicle, not the department

Every operational entity resolves to a VIN, a customer or a deal. Departments get views of those records rather than owning separate copies. This is why a logistics delay is visible to a salesperson, and why an inspection result blocks a delivery without anyone forwarding an email.

02

State changes are events, not edits

Receiving, allocation, transfer, approval, policy issuance and handover are recorded as dated events with a user attached. This is what makes days-in-stock, booking-to-delivery and approval audit trails defensible rather than approximate.

03

Controls are applied at entry

Discount limits, minimum margin rules, allocation conflict prevention and delivery readiness are enforced when the action is attempted, not reported on afterwards. A control that only produces a monthly exception report is not a control.

04

Availability is stated honestly

Every capability carries a status: live, available by configuration, delivered through integration, or roadmap. Roadmap items are never presented as available. This applies to the capability catalogue on this site and to every proposal.

What this site deliberately does not contain. No customer logos, testimonials, case studies or named references — those will appear when they exist and permission has been given. No uptime figures, certifications or awards. No return-on-investment percentages, benchmark statistics or performance claims. No claimed government, OEM, bank or insurer integrations. Where proof is missing, the space stays empty rather than being filled with something plausible.

The AutoFixia platform

Three products, designed to connect rather than to overlap.

AutoFixia DMS

Dealership and distribution operations: planning, factory orders, logistics, inspection, VIN inventory, yard, CRM, quotation, booking, sales order, allocation, deal desking, F&I workflow, registration and delivery.

Read the overview

AutoFixia Aftersales

Workshop management, service booking, vehicle check-in, job cards, technician operations, inspections, quality control and rework, parts and inventory, warranty, service contracts, insurance repair workflow, customer portal, service history and workshop dashboards.

The DMS raises accessory and additional work here rather than duplicating a workshop.

AutoFixia Finance

General ledger, accounts receivable, accounts payable, banking, VAT, expenses, purchasing, financial statements and accounting reports, with multi-currency where configured.

The DMS records operational cost per VIN and passes financial information here.

Implementation approach

On timelines

AutoFixia does not quote a fixed implementation timeline before understanding an operation. The variables that determine it are the number of companies and branches, how many journey stages go live at once, the quality of the master and stock data being migrated, and which integrations are in scope. Any vendor quoting a duration before asking those questions is guessing.

How a project is structured

  1. Scoping. Understanding the group structure, how vehicles arrive, where the current process breaks and what must be live at go-live.
  2. Configuration design. Agreeing statuses, CRM stages, inspection templates, approval matrices, discount and margin limits, and readiness rules before anything is built.
  3. Master data. Make, model, trim, colour and option masters; branches, yards and locations; salespeople, banks, insurers and transporters.
  4. Data migration. Opening stock, customers and open deals, with mapping and quality checks agreed rather than assumed.
  5. Integration. Whatever is genuinely in scope, connected and tested. Nothing is described as integrated until it is.
  6. Training. By role, using the group's own data rather than a demonstration dataset.
  7. Go-live. Usually staged by journey area or by branch rather than everything at once.
  8. Post-go-live support. Including a review of whether the configuration decisions made in stage two are holding up in practice.

What determines how long it takes

  • Number of companies, brands, branches and yards
  • How many journey stages are in the first phase
  • Whether stock data currently exists per VIN or per model
  • How much master data must be created from scratch
  • How many integrations are genuinely required at go-live
  • Availability of the group's own people for configuration decisions

The last item is the one most often underestimated. Configuration decisions require someone with authority to make them.

A staged approach usually works better

Groups that go live on inventory and CRM first, then add logistics, then deal desking and delivery, generally settle faster than groups attempting everything simultaneously — because each stage produces usable data that improves the configuration of the next.

Security, access and data

Described accurately. Where a certification or a formal assurance exists it will be named here with its scope; until then this page describes the controls that are part of the product.

Access control in the product

  • User management with defined roles
  • Role-based access control across operational functions
  • View-only roles for users who should see but not change
  • Data permissions by company, branch and role
  • Secure role-based access to customer documents specifically
  • Configurable approval workflows determining who can authorise what
  • Audit logs and user activity history across operational records
  • Full audit trail on deals, approvals, allocations and inspections

Data handling principles

  • Collect the documents a deal, finance application and registration genuinely require — not more
  • Customer document access restricted by role rather than open to all users
  • Document categories, status and expiry tracked so stale personal data is visible
  • Data export available so a customer can retrieve their own data
  • Deployment, hosting region and backup arrangements confirmed per implementation

AutoFixia does not publish uptime percentages, security certifications or compliance attestations on this page. If you require a specific assurance for a procurement process, ask directly and you will get a straight answer about what does and does not exist.

How this website is written

Unusual to include, but it is the fastest way to tell you what to trust on the rest of the site.

RuleIn practice
Availability is labelledEvery capability in the catalogue carries live, by configuration, integration or roadmap
Screens are marked illustrativeProduct visuals are representations. Sample figures are for layout, never presented as customer data
No fabricated proofNo invented customers, case studies, awards, statistics, uptime, certifications or ROI figures
No claimed integrationsGovernment, OEM, bank and insurer connections are described as framework readiness unless implemented
Jurisdictional accuracyRegistration and compliance described only where verified; "RTA" used for Dubai specifically, not the UAE generally
No ranking promisesNothing on this site claims guaranteed search visibility, and nothing claims market leadership without evidence
Arabic is reviewed, not translatedArchitecture is prepared for Arabic and right-to-left layout; content is published only after fluent editorial review
Placeholders on this site. Customer references, case studies and any security certifications are intentionally absent rather than approximated. They will be added as they become available and verifiable.

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A conversation about how your dealership actually runs — with or without a product demonstration attached.

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